Bitlog launches a brand-new website alongside Bitlog 11

Stockholm, 29 September 2026 - Bitlog 11 wasn't the only launch last week. Bitlog also launched a brand-new website at www.bitlogwms.com.

The new site gives warehouse and logistics teams a faster way to understand what Bitlog WMS does and how it fits their operation. Whether a warehouse runs on people, a single vertical lift or a fully automated multi-zone setup, visitors can quickly see how Bitlog runs the floor as one brain for people and machines.

What's new? Everything.

Every page on the site was torn down, deleted, and rebuilt from scratch.

• A fresh new look. A new design that matches the rest of the Bitlog brand, so the site, the product and everything else look and feel like one Bitlog.
• Easier to navigate. A simpler structure so visitors find what they need without digging.
• Everything in one place. More relevant information about Bitlog WMS, automation, customers, resources and pricing, all gathered on one site.

"Our customers expect their WMS to be simple, fast and clear, and our website should be too." says John Goliats, VP Sales & Marketing of Bitlog.

Three and a half months from first sketch to launch

The website is the most visible result of a larger brand repositioning that began in June.

"Three and a half months. That's how long it took from breaking ground to a completely new website. Not a rebuild of the site, but something entirely new," says Fia Jonsson Ribeiro, Head of Marketing at Bitlog.

"Since our first conversation about repositioning in June, we've reworked the Bitlog brand from the ground up: positioning, ICP, identity, SEO, AEO, tone of voice, brand, design and more."

The launch comes the same week as Bitlog 11, the latest release of the Bitlog WMS platform.

Go explore the new site at www.bitlogwms.com and let us know what you think.