About us

A team that's been quietly obsessed with warehouses since 2006

We're warehouse people, engineers, and problem-solvers who genuinely like the messy, moving, get-it-out-the-door reality of a working warehouse.

This is who we are, what we care about, and why people tend to stick around.

Get in touch

Twenty years of warehouse obsession. And we're just getting started.

Fred Boström founded Bitlog in 2006. Twenty years later, we've grown from a handful of people into a team of more than twenty, working with customers across the Nordics and beyond.

What hasn't changed is how we work: close to the people who use what we build, honest about what we can and can't do, and in it for the long run. More than half of what we build starts as a conversation with a customer.

Some of the people who were here at the start are still here today. We take that as a good sign.

Bitlog-team-3
20+
Years in Business
10+
years building WMS
100+
years of combined expertise
values

What drives everything we do

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Deep expertise

We take the time to do things right. Every detail matters, every line of code has purpose.

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Partners, not vendors

We invest time in understanding our customers' businesses as well as we understand our own.

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Results that matter

Software that doesn't make a difference in practice is just pretty. We measure what actually matters.

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Always learning

The warehouse industry moves faster today. We stay current, run experiments, and share what we learn.

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Close to customers

A focused team with high ambitions. That shows in how we work. We'll always pick up when you call.

Our team

Meet the people behind Bitlog

A dedicated team of WMS experts, project managers, and support specialists who are passionate about making warehouses work smarter.

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Fred Boström

CPTO & Founder

"It's great to see how Bitlog has evolved since 2006. With modern cloud technology and deep WMS knowledge, we keep delivering real value to our customers. I'm very proud of what we've built, and even more curious about what comes next."

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Fredrik Karlson

Head of Engineering

"I’ve always loved working at Bitlog because every day brings a new challenge, and I’ve always been given the opportunity to grow and contribute my knowledge. Every warehouse works in a different way, which requires constant development and the realization that you’re never finished."

Matilda Åsard partly AI (kopia)

Matilda Åsard

Application Specialist

"The fun thing about working at Bitlog is that no two days are the same. You're always learning something new, and if you need help with anything, the team is there to support you. And you get to work closely with customers and help them grow."

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Carina Johansson

Support & Finance

"I have worked at Bitlog for a long time and still love it just as much, that probably says something. What I appreciate most is the energy. There is a genuine drive to grow and improve, not just internally, but always in close collaboration with our customers. That drive shows up in the work every single day."

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John Goliats

VP Sales & Marketing

"It's so much fun because the product creates so much value and is so important to our customers, and because I have such awesome and fun coworkers. And we even have a pinball machine in the office!"

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Magnus Olausson

CEO

"Warehousing is an area packed with fascinating logic, and when systems and processes work in sync, customers feel it right away. With short decision-making paths, a standard system built on 100 years of combined experience, and a caring team that works closely together, we have a strong foundation to grow from. We are now accelerating our international expansion, and the future of Bitlog looks very bright."

the journey

How we got to where we are today

1

2006 • Founded

Fred Boström founds Bitlog in Stockholm and releases the first version of its software, LeanLog. The first customers come on board.

2

2007 • Growth

A dedicated tech team comes together, and by year's end more than 20 customers, Nelco among them, are running LeanLog to move goods more efficiently.

3

2009 • Epicor

An OEM agreement with Epicor puts LeanLog in front of a global market, marketed and sold under the names Distribution Planning and Credit Management.

4

2016 • LeanLog becomes Bitlog WMS

LeanLog evolves into the first version of Bitlog WMS. The software that started it all takes the company's name and becomes the platform it is today.

5

2022 • Cloud

Bitlog WMS version 10 moves the whole platform to the cloud, with automatic updates built in, a new web portal and new functionality.

6

2025 • New CEO

Fred Boström hands over the CEO role to focus on the product as CPTO. Magnus Olausson steps in to lead the company.

7

2026 • Bitlog WMS 11

Bitlog WMS 11 launches, our biggest release yet and the start of a new chapter for the platform.

Work with us

Join the Bitlog team

We're a close-knit team with a culture that genuinely values community and shared ambition. Joining us means being part of a real growth journey, and growing right alongside the company.