Customer story • restocking, reinvented

How Guideline cut restocking from two days to 30 minutes with Bitlog WMS

Guideline designs fly fishing gear for anglers in 35 countries, and for years its warehouse ran on paper lists and a simple ERP module. After moving to Bitlog WMS, the team automated restocking and dropped a two-day job to roughly 30 minutes. New seasonal staff now pick orders after a short introduction, not a week of shadowing.

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Guideline_warehouse restocking bitlog wms
99%
faster restocking
400+
retailers served
35+
countries reached
1993
designing fly fishing gear since
About Guideline

Thirty years of product credibility, held up by a two-day restocking process

Guideline has been designing and building fly fishing gear since 1993. What started in Scandinavia now reaches anglers through more than 400 retailers across 35 countries, with rods, reels, lines and waders that serious fly fishers trust.

It is a seasonal business: pre-orders arrive in waves, and the warehouse has to prepare and ship them on a tight calendar. The team running it is deliberately lean, with a handful of people carrying wide-ranging responsibilities, which meant every hour lost to manual admin was an hour the operation could not spare.

Guideline warehouse restock optimization bitlog wms

“Before [Bitlog WMS], someone had to go to the warehouse with paper and pen to check what needed restocking and run between aisles.”

Mathias Gårdlund Supply Chain Manager, Guideline
the challenges

A paper-based warehouse that couldn't keep up with the season

Guideline's old setup leaned on an ERP module and a lot of manual walking, and the seams showed most when volume spiked.

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Restocking took two days

Checking what needed replenishing meant printing lists, walking the aisles pen in hand, and reconciling by memory. A single restocking pass could stretch across two full days.

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Deliveries broke the process

Pre-orders were prepared from printed papers. When a delivery landed mid-process, the papers were out of date and got tossed, so the work started over. The process depended on individuals knowing where things stood.

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Onboarding was a burden

Guideline brings in young seasonal staff, often at short notice. With a paper-driven system, getting a new person productive took time the team didn't have during peak.

The Solution

One system, simple enough for a team that wears many hats

Guideline didn't go looking for the most feature-heavy system. It went looking for one its lean team could actually run, and one that would take the manual admin off the warehouse floor. Bitlog WMS came up through partner and customer recommendations, and two things stood out in the evaluation: how approachable the system was for non-specialists, and how confidently the project was planned and led.

That mattered because the people using the system every day are not warehouse-software experts. They are a small team wearing many hats, plus seasonal hires who need to be useful fast. A system that demanded weeks of training would have solved one problem and created another.

What sealed it was the combination of user-friendliness and a well-run rollout. The team could see itself using the software, and it trusted the plan to get there.

"We got some great recommendations to check out Bitlog WMS. Our team is lean, and my colleagues and I have wide-ranging responsibilities."
- Mathias Gårdlund, Guideline

Guideline bitlog wms easy-to-use WMS
key features

How Bitlog works across Guideline's warehouse

Guideline runs Bitlog WMS to take the manual work out of preparing and shipping seasonal orders.

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Automated restocking

Bitlog flags what needs replenishing and generates the tasks in the app.

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Dynamic picking

Picking lists are optimized continuously instead of from static printed sheets.

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Batch Picking

Picks several orders at once in the same run, instead of one order at a time.

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Guided workflows

The mobile app walks a new picker step by step, making seasonal onboarding faster.

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“With Bitlog WMS, we've automated restocking tasks so we can replenish items 10 days before they need to be shipped.”

Mathias Gårdlund Supply Chain Manager, Guideline
Restocking inventory

Restocking ahead of the shipment, not in a panic on the day

The hard part of Guideline's peak was timing. Pre-orders had to be ready on a fixed calendar, but the old paper process only told the team what was short once someone walked the aisles and checked, often too late to react calmly. Bitlog WMS turns that around.

The system looks ahead, suggests what needs replenishing, and lets the team restock items about 10 days before they ship. Instead of a two-day scramble, restocking is now a roughly 30-minute review of the suggestions the system has already prepared. Everything due to be picked in the coming days is staged and ready, so a delivery arriving mid-week no longer resets the work.

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“Before, our warehouse staff had to deal with a lot of admin work in a clunky module. Now, everything flows so smoothly.”

Mathias Gårdlund Supply Chain Manager, Guideline
the results

Growth without the ceiling

The obstacles the old module created are gone. Nordic Nest can now take a wider view of its operations and put time into the work that actually drives the business forward, instead of firefighting capacity.

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99% faster restocking

What used to take about two days now takes roughly 30 minutes, because Bitlog WMS generates the restocking suggestions instead of the team hunting for them on foot.

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400+ retailers served

The warehouse can prepare and ship the seasonal pre-order waves that supply this network without a paper trail behind every order.

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35+ countries reached

A lean team keeps an international operation moving, because the system carries the admin that used to sit on people.

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Founded 1993

More than three decades of product credibility now sits on a warehouse process that finally matches it.

A warehouse that runs ahead of the season

Guideline's move to Bitlog WMS turned a paper-driven warehouse into a system-led one, and the clearest proof is restocking: a two-day manual job is now a 30-minute review, a 99% improvement. Automated restocking tasks let the team replenish items about 10 days ahead of shipping, so the seasonal pre-order rush stops being a scramble.

Because the WMS is easy to learn, Guideline can bring seasonal staff up to speed and picking orders after a short introduction rather than days of training. Inventory checks are straightforward now that every item has a clear location and a live balance.

For a lean team serving 400+ retailers across 35+ countries, order picking efficiency and fast onboarding aren't nice-to-haves, they're what makes the season work.

Guideline proactive warehousing bitlog wms
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Restocking without the walk

A two-day pen-and-paper job is now a 30-minute review of system-generated suggestions, done days before the shipment deadline.

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New hires productive fast

Seasonal staff arrive on short notice and start picking after a short introduction, because the system is built to be learned quickly.

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The season under control

Pre-order waves of 60–70 packages per shipment are prepared and staged ahead of time, so a mid-process delivery no longer means starting over.

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