Everything ran on manual lists
Before Bitlog, picking was guided by manual lists. There was no system deciding what to pick first or where to put it, so the operation leaned on people to hold the logic in their heads.
Customer story • Fighting food waste at scale
When every batch is different, the old picking lists couldn't keep up
Matsmart (Motatos) sells surplus food that's perfectly good but would otherwise go to waste, at 20–80% below regular retail. That means a warehouse full of irregular batches and short-dated stock that has to move in the right order.
From its Örebro warehouse, Matsmart runs receiving, storage, and pick-and-pack on Bitlog WMS Advanced. As its Key User puts it, Bitlog changed everything except the moment a hand touches the product.
“One-third of all the food produced in the world is thrown away, even though there's nothing wrong with it. We decided that flawless food should be eaten, not thrown away.”
Conrad Edgren
Chief Logistics Officer, Matsmart
About Matsmart/motatos
A company built on a simple refusal: good food shouldn't be thrown away
About a third of all the food produced in the world is thrown away, even though there's nothing wrong with it. Matsmart started in 2013, in Katrineholm, to change that.
The idea was to buy up surplus and perfectly good food that would otherwise be wasted, then sell it to smart, conscious shoppers at 20–80% below regular retail.
What began in Sweden now reaches customers across Denmark, Finland, and Germany too, under the Motatos name.
The mission puts an unusual demand on the warehouse: stock arrives in irregular batches, with varying quantities and expiration dates that decide what has to move first.
The Solution
One system, from the loading dock to the packing automation
Matsmart didn't set out to fix one task. It set out to connect the whole chain. The rollout started with inbound, the point where surplus stock enters the building, and extended through all the storage and pick-and-pack work across the operation.
Running on Bitlog WMS, the warehouse moved from manual lists to digital picking guidance on tablets. Bitlog sets the pick locations and the shelf strategy, decides the order in which locations are picked, and flags which ones need replenishing and which don't. Pack automation handles the back half of the flow, from goods reception through to packing.
The result is that the logic no longer lives in people's heads. It lives in the system, which matters most exactly when the stock is unpredictable.
Built to run on unpredictable stock
Matsmart's Örebro warehouse now runs on Bitlog WMS, from receiving through storage to pick-and-pack, with pack automation closing the loop.
Moving off manual picking lists gave the operation something it never had: a system that sets pick locations and shelf strategy, decides the order of picking, and manages replenishment on its own, even when every batch of surplus food arrives with different quantities and dates. Pickers work from clear tablet guidance instead of memory, which keeps the floor running as volumes shift.
The whole interlogistics chain is connected in one view, so nothing falls between receiving and the packing bench. For a business whose entire model depends on moving good food before it's wasted, that reliability is the point, and it's what gives Matsmart room to keep growing across Sweden, Denmark, Finland, and Germany.
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